Harald Zulauf (born 1960) studied business, politics and international law in Cologne, Washington, London and Paris. After working on a freelance basis while still a student, he became a TV journalist for politics and business with the Westdeutscher Rundfunk and the ARD in Cologne in 1985.
From 1987 to 1989 he worked as a PR consultant for the Minister of Defence in Bonn. From 1990 he worked for the Trust Agency – SED special assets section – in the reorganisation and privatisation of the former East German state media agencies, including “Neues Deutschland”.
Since 1993 he has been managing director of media consulta Germany GmbH in Berlin/Cologne, and since 2001 also CEO of media consulta International Holding AG.
mc (media consulta) is the only German led international agency network with more than 80 offices on every continent including all 28 Member States of the EU as well as all important business centers. Among the German public relation agencies, mc is the number one, whereas it ranks third among the Federal Republic’s advertising agencies. Fully integrated, mc offers services in the areas of public relations, advertising, sport and entertainment marketing, corporate publishing, tv production and event management.